MCM

1976 MCM is born, debuting a line of 20 MCM pieces exhibited in a glass tank at a salon in Munich (which once held a live alligator). The line established a hand-drawn MCM logo with laurel leaves tied with a ribbon at the center: an homage to King Ludwig I and his (and Munich’s) passion for neoclassicism. The logo is used in MCM’s trademark Visetos motif, which patterns the logo with a diamond shape, inspired by the lozenges found in the Bavarian flag. From inception, the Visetos appears in black on a cognac base, instantly becoming one of the most recognizable fashion patterns of the period.

1976Established

GermanyCountry of Origin

Deluxurious is not affiliated with MCM. MCM and all of its intellectual property are registered trademarks or copyrights that belong to Sungjoo D&D Inc. Deluxurious is an unaffiliated party whom uses original artwork of products of the named designer intended for resale and marketing purposes.

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