MCM

1976 MCM is born, debuting a line of 20 MCM pieces exhibited in a glass tank at a salon in Munich (which once held a live alligator). The line established a hand-drawn MCM logo with laurel leaves tied with a ribbon at the center: an homage to King Ludwig I and his (and Munich’s) passion for neoclassicism. The logo is used in MCM’s trademark Visetos motif, which patterns the logo with a diamond shape, inspired by the lozenges found in the Bavarian flag. From inception, the Visetos appears in black on a cognac base, instantly becoming one of the most recognizable fashion patterns of the period.