Balenciaga Transforms Store for New Release

To celebrate its popular Le Cagole bag, which references Balenciaga’s maximalist It Bags of the past, and launch the line’s collection of accessories and shoes, the entire interior of the Mount Street store in London has been covered in fur.

Balenciaga wrapped these temporary fixtures and displays in a fluffy, bright pink faux fur chosen for its maximalist look to tie with the Le Cagole bag’s design.

Demna’s Le Cagole collection, which was first launched as a collection of handbags, has now extended into a number of different bags, shoes and purses. It takes its name from French slang that refers to an “over-the-top attitude”.